Publisher's Synopsis
A brand new text in cross-cultural management which presents the key themes and issues in managing people and organisations across national and cultural boundaries.
The book offers a selective but broad view of current thinking on culture linked to management, organisation and communication. It also encourages the reader to apply theories and ideas to practice ? and to relate them to their own experience ? through various examples and mini-cases from the business world, and a range of practical activities.
The book has been written for undergraduate and postgraduate students studying cross-cultural and international management as part of specialist international business programmes, or generic business-related qualifications.
