Publisher's Synopsis
The ideal book in cultural management combines classical and contemporary thinking in one text.
Understanding Cross-Cultural Management, 4th edition, by Browaeys and Price (University of Nyenrode) is the ideal learning resource in cultural management, whether you are a student looking forward to beginning your career in business or a senior manager looking to improve your skills.
This text will help you explore the different ideas and concepts in cross-cultural management, from theory to practice, offering learning content that reflects the increasing diversity within the workforce and the global nature of business today.
The latest edition includes many of the book's standard features, updated to reflect the standards of the modern international market.
Key features include:
- Frequent newspaper articles to help you get a better understanding of the concepts in the text
- End-of-chapter activities that will allow you to test your knowledge of the content in the book
- New case study material based on recent research findings, providing more non-Western examples and covering a wider range of different cultures
- A greater focus on background information, where appropriate, concerning the subject matter in the text
The new and updated content along with an array of learning resources will help you gain a deeper understanding of the topic and sharpen your critical thinking skills, prompting you to reflect both individually and in your class discussions with your fellow students.
