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The Anatomy of Persuasion

The Anatomy of Persuasion

Paperback (01 May 1997)

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Paperback (27 Jun 2007) RRP $20.34 $16.38

Publisher's Synopsis

Aubuchon presents a proven, step-by-step thinking process that anyone can use to analyse, organise and present information in a persuasive way, whether in a written or an oral format. He also provides insights into the subconscious decisions people make.

Book information

ISBN: 9780814479520
Publisher: McGraw-Hill Education
Imprint: Amacom
Pub date:
DEWEY: 658.4052
DEWEY edition: 21
Number of pages: 193
Weight: 332g
Height: 229mm
Width: 153mm
Spine width: 15mm