Publisher's Synopsis
This eye-opening book will show you how the power of persuasion can help you talk to anybody about anything and get what you want from it.Some people seem able to coerce others into anything. Do they possess a natural talent that the rest of us can never hope to imitate? The Anatomy of Persuasion literally dissects each step in the persuasion process. You will turn your great ideas into tangible realities as you learn how to: apply the two major principles of communicationperceive the needs of otherspresent the features and benefits of their ideaunderstand the subconscious decisions people often makecreate a logical, error-free proposal (oral or written) that will win the dayThe Anatomy of Persuasion provides you with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way.
