Publisher's Synopsis
Owning or operating an automotive repair shop is never easy, but it doesn't have to be overly complicated either. Understanding what a customer is worth to your shop, being committed to customer retention, knowing your performance indicators, implementing consistent process, and being able to attract and retain quality employees are key aspects to running a successful automotive repair shop. In the 2nd Edition of the popular Service Management Made Simple, Greg Marchand discusses these concepts and more in a simple, easy-to-understand, easy-to-implement format. Chapters have been added describing the best marketing practices and using key performance indicators. Additional content has been added to original chapters discussing customer trust, active listening, and employee development. With 30 years of automotive experience as a shop owner, dealership service advisor, and factory customer satisfaction expert Greg understands that even though every repair shop is different, and every market has its own uniqueness, there are still simple, effective, and inexpensive best practices to attract customers, retain employees, and grow a profitable business. This book will change the way you see your service business. Learn to create extraordinary customer service, construct pay plans that drive productivity, know what the important performance indicators are, and increase your profits today.
