Publisher's Synopsis
""How to Sell at Retail"" is a comprehensive guidebook for anyone interested in the retail sales industry. Written by Werrett Wallace Charters, a renowned sales expert, the book covers a wide range of topics including effective communication, customer service, merchandising, and promotion. The book is divided into several sections, each of which focuses on a specific aspect of retail sales. The first section provides an overview of the retail industry and the importance of selling skills. The second section covers the fundamentals of effective communication, including body language, tone of voice, and active listening. The third section delves into the art of customer service, offering tips on how to build rapport with customers, handle complaints, and provide exceptional service. The fourth section focuses on merchandising and visual presentation, providing insights into how to create attractive displays, arrange products for maximum impact, and use lighting and color to enhance the shopping experience. The final section covers promotion and marketing, offering strategies for creating effective advertising campaigns, managing social media, and leveraging customer data to drive sales. Throughout the book, Charters provides real-world examples and practical advice, making it an invaluable resource for anyone interested in improving their retail sales skills.1922. This is a book on salesmanship that tells, not how successful selling should be done, but how it is done. Based on careful analysis of the technique and selling experiences of three hundred of the most efficient salesmen in a large American city, it gives only the proven and practical ideas that have actually demonstrated their effectiveness.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
