Publisher's Synopsis
Armin Hofmann's richly varied work is recognized for its reliance on the fundamental elements of graphic form - point, line, and shape - and the economic use of color and fonts. The thoroughly revised edition of the 1965 design ma-nual classic is still setting standards. Especially in times of the return to clear and minimalistic geometric forms and patterns, his rich body of work serves as a perfect starting point for contemporary design practices. Elements of image and form are analyzed and examined with regard to their inherent laws. To correspond to the contemporary design techniques, this new edition is divided into computer-system-friendly sections. Thus adapting Hofmann's methods to the requirement of modern design practices and serving as a valuable handbook for a new generation of designers.
