Publisher's Synopsis
Armin Hofmann's richly varied work is recognized for its reliance on the fundamental elements of graphic form - point, line, and shape - and the economic use of color and fonts. The thoroughly revised edition of the 1965 design ma-nual classic is still setting standards. Especially in times of the re-turn to clear and minimalistic geomet-ric forms and patterns, his rich body of work serves as a perfect starting point for contemporary design practices. Elements of image and form are ana-lyzed and examined with regard to their inherent laws. To correspond to the contemporary design techniques, this new edition is divided into computer-system-friendly sections. Thus adapting Hofmann's methods to the requirement of modern design practices and serv-ing as a valuable handbook for a new generation of designers
