Hardback (02 Mar 2010)
Includes delivery to the United States
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This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.
Harvard Business Publishing (HBP) was founded in 1994 as a not-for-profit, wholly-owned subsidiary of Harvard University, reporting into Harvard Business School. Our mission is to improve the practice of management in a changing world. This mission influences how we approach what we do here and what we believe is important.
| ISBN: | 9781633694972 |
| Publisher: | Harvard Business Review Press |
| Imprint: | Harvard Business Review Press |
| Pub date: | 02 Mar 2010 |
| DEWEY: | 658.812 |
| Language: | English |
| Number of pages: | 94 |
| Weight: | 231g |
| Height: | 203mm |
| Width: | 127mm |
| Spine width: | 10mm |
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