Paperback (02 Mar 2010)
Save $0.93
Includes delivery to the United States
10+ copies available online - Usually dispatched within 2-3 weeks
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.
Harvard Business Publishing (HBP) was founded in 1994 as a not-for-profit, wholly-owned subsidiary of Harvard University, reporting into Harvard Business School. Our mission is to improve the practice of management in a changing world. This mission influences how we approach what we do here and what we believe is important.
| ISBN: | 9781422140277 |
| Publisher: | Harvard Business Review Press |
| Imprint: | Harvard Business Review Press |
| Pub date: | 02 Mar 2010 |
| DEWEY: | 658.812 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 79 |
| Weight: | 82g |
| Height: | 172mm |
| Width: | 127mm |
| Spine width: | 7mm |
Bundle: MKTG, 13th + MindTap, 1...
Paperback
Published 18 Jun 2020
$3.98off
The End of Marketing
Paperback
Published 03 Oct 2021
Save $3.98
Building a StoryBrand 2.0
Hardback
Published 07 Jan 2025
$14.60off
Consumer Behaviour
Paperback
Published 01 Dec 2021
Save $14.60
$5.14off
Effective Brand Building
Paperback
Published 03 Jan 2025
Save $5.14
$3.85off
Responsible Marketing
Paperback
Published 03 Dec 2024
Save $3.85
$3.78off
Fashion Marketing and Communica...
Paperback
Published 11 Dec 2024
Save $3.78
Badvertising
Paperback
Published 20 Sep 2024
