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Designing and Delivering Superior Customer Value

Designing and Delivering Superior Customer Value Concepts, Cases, and Applications - Routledge Revivals

Paperback (23 Nov 2020)

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Publisher's Synopsis

First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).

Book information

ISBN: 9780367230197
Publisher: Taylor & Francis
Imprint: CRC Press
Pub date:
DEWEY: 658.812
DEWEY edition: 23
Language: English
Number of pages: 388
Weight: 780g
Height: 234mm
Width: 156mm