Catalogue de Bonneterie pour Dames, Hommes et Enfants. Jerseys et Nouveautés des Pyrénées.

Bookseller Notes

Trading from its innovative Boileau-designed flagship store on the rue de Svres, Au Bon March, steered by the forwarding thinking Aristide and Marguerite Boucicaut, became a shopping megalith by 1880, with live entertainment for children, and a reading room for husbands to free their wives from browsing time restraints. Catalogues became a major sales' generator, with a rumoured six million issued to potential customers. This particular example includes tassled shawls, tartan capes, stockings, corsets and underwear, cycling apparel and 'jerseys fantaisie'.