Publisher's Synopsis
Business Fundamentals by Roger W. Babson is a comprehensive guide to the basics of business management. The book covers a wide range of topics, including marketing, finance, accounting, and operations management. It is designed to provide students and professionals with a solid foundation in the fundamentals of business, helping them to understand the key concepts and principles that underpin successful business practices.The book is organized into seven sections, each covering a different aspect of business management. The first section provides an overview of the business environment, including the role of business in society, the importance of entrepreneurship, and the challenges and opportunities facing modern businesses.The second section focuses on marketing, covering topics such as market research, product development, branding, and advertising. The third section covers finance, including financial statements, budgeting, and investment strategies.The fourth section is devoted to accounting, covering topics such as bookkeeping, financial analysis, and tax preparation. The fifth section covers operations management, including supply chain management, quality control, and project management.The sixth section focuses on human resources, covering topics such as employee recruitment, training, and performance management. The final section of the book covers the legal and ethical aspects of business management, including corporate governance, intellectual property, and social responsibility.Throughout the book, Babson provides real-world examples and case studies to illustrate key concepts and principles. The book is written in a clear and accessible style, making it an ideal resource for students, professionals, and anyone looking to gain a solid understanding of the fundamentals of business management.1923. How to become a successful business man. This book acquaints you with the laws of business fundamentals. Contents: use of statistics; fundamentals and what they foretell; making figures talk; forecasting business conditions; seesaw of supply and demand; scientific purchasing; managing men and economic law; solving the production problem; methods of marketing; selling a city; selling an industry; trend of business; financial independence; investing your income; successful speculation; business problems; investment problems; a continuous working plan for your money; conclusion.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
