2009 edition
Paperback (18 Nov 2008) | German
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,,Überzeugungsstrategien" bestehen im bewußten und planvollen Einsatz sprachlicher und nicht-sprachlicher Mittel mit dem Ziel, einen Kommunikationspartner zu gewissen Einstellungen zu bewegen, seine Zustimmung zu erhalten oder ihn zur Ausführung konkreter Handlungen zu veranlassen.
| ISBN: | 9783540886464 |
| Publisher: | Springer Berlin Heidelberg |
| Imprint: | Springer |
| Pub date: | 18 Nov 2008 |
| Edition: | 2009 edition |
| Language: | German |
| Number of pages: | 238 |
| Weight: | 499g |
| Height: | 239mm |
| Width: | 165mm |
| Spine width: | 13mm |
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