Publisher's Synopsis
Working in sales can be tough. It takes a lot of persuasion and skill to turn somebody from an uneasy prospect to a satisfied customer. For many salespeople, mastering the sales call will be the singular activity that will lead to a successful and prosperous career. When you have a road map, you know exactly how to get to your final destination. In this book, the final destination is closing a sale, with each 'stop' being a different step in the sales process. Within these pages, you will learn how to master: Preparing for a sales call using a proven procedure, introducing yourself to the prospect, building rapport, discovering a real need for your product/service, pitching the prospect on why they need to purchase, closing the prospect using psychological principles, overcoming objections, and locking in sales once they say "Yes." It doesn't matter if you are brand new to the world of sales or if you are a seasoned veteran - this book will be your step-by-step guide to perfecting the sales call and will help you close more sales!
