Publisher's Synopsis
If you really want to win, listen to Andre Taylor. Anyone can talk about winning, but he knows first hand what it takes for individuals and organizations to succeed. For more than 25 years, Andre Taylor has studied winning and has helped turn companies into market leaders. As an executive in corporate America, he worked for underdogs that fought their way in competitive, rough-and-tumble, international markets and went on to dominate their niches. As an entrepreneur, he started a company in his basement with a folding chair and telephone propped up on a cardboard box. His firm walloped companies 100 times bigger and grew to redefine an industry. He's had tough challenges: a house that burnt to the ground in the dead of winter, an under-funded and understaffed team of young business warriors who won anyway, and paralyzing personal and business reversals. Yet he's learned how to win under the most difficult circumstances - and he wants to help you do the same.
