Publisher's Synopsis
Advertisements are an element of popular culture we genuinely hold in common; when we talk about our favourite (or most hated) ads, we expect other people to recognize them, to have opinions about them, and sometimes to see references in them to other ads. This lively and immensely readable text introduces students to ways of analysing ads and helps them to situate ads in their social context. It draws on current work in cultural studies and literary stylistics, and emphasizes the active role of the audience and the intertextual links among ads and with other types of text. Examples are drawn from print and broadcast ads from around the world.
