Paperback (04 Mar 1994)
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Out of stock
An examination of the phenomenon of word-of-mouth marketing, which explains how new marketing tools allow satisfied customers to sell companies' products or services for them. The guide contains tips and anecdotes on how to get clients talking enthusiastically about any business.
| ISBN: | 9780471008583 |
| Publisher: | John Wiley & Sons, Inc. |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 04 Mar 1994 |
| Language: | English |
| Number of pages: | 272 |
| Weight: | 369g |
| Height: | 233mm |
| Width: | 155mm |
| Spine width: | 18mm |
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