Publisher's Synopsis
This book provides a step by step guide to how brokers make money for their clients. Through interviews with brokers from the USA's 11 largest brokerage firms this book offers an insight into stockbroking in the USA.;It considers how brokers think and sell, their strengths and weaknesses and their typical preferences and prejudices. Information is given on the relationship between investor and broker which should enhance successful investment, and it also explains how to choose and evaluate brokers.
