Publisher's Synopsis
There are no sure bets in life. To succeed in life, we need a philosophy - a mindset - a way of looking at things from a different perspective. Winning Either Way teaches you how to look at the world through a different lens and to move away from the win/lose perspective that is so common, finding ways to get something that is of value to you in just about any situation. Life is full of unexpected opportunities but you have to be able to see them. If life gives you lemons, you should go into the lemonade business. Losing in the traditional sense isn't always the worst thing that could happen. Change can bring unexpected opportunities. This book will teach you how to prepare yourself to spot these opportunities so that you can take advantage of them. This book teaches negotiating strategies and techniques that can prepare you to always come out with what you need in any negotiating situation. No matter how the negotiations go, you'll "win either way."
