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Winning Arguments

Winning Arguments From Aristotle to Obama - Everything You Need to Know About the Art of Persuasion

Revised Edition

Paperback (04 Mar 2010)

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Publisher's Synopsis

Everyone is always trying to persuade us of something: politicians, advertising, the media, and most definitely our families. With all the wisdom of the ages, from Aristotle and Stalin to Yoda and Monty Python, Winning Arguments will show you how to win more than your fair share of arguments, as well as:

> How to shine at work, avoid speeding tickets, and outwit argumentative partners
> Cicero's secrets to moving an audience and Honest Abe Lincoln's 'shameless trick'
> Tactics like Setting Your Goals, Making Them Listen and Gaining the High Ground
> The art of rhetoric, from eloquence and friendship to ready wit and irrefutable logic

Winning Arguments is brimming with endless examples of persuasion and plenty of techniques to help you get your way.

About the Publisher

Penguin Books

The first ten paperback Penguin books appeared in 1935 costing 6d each (the price of a packet of cigarettes). Since then the Penguin list has developed enormously, but still aims to bring the best writing to the widest possible audience. Penguin Paperbacks now range from Booker Prize-winning contemporary authors, to mass market bestsellers, with successful history, biography and general non-fiction as well.

Book information

ISBN: 9780141032580
Publisher: Penguin Books Ltd
Imprint: Penguin Books
Pub date:
Edition: Revised Edition
DEWEY: 303.342
DEWEY edition: 22
Language: English
Number of pages: 326
Weight: 262g
Height: 197mm
Width: 129mm
Spine width: 23mm