Publisher's Synopsis
You're reading this because you know something other business owners don't: making an effective business website is hard.
Many business websites are little more than grimy shop windows that display bland messages to people too busy with their own lives to pay any attention. If you can't explain what you sell, then you'll also struggle to find the right audience.
Why Your Website Doesn't Work will help you achieve clarity, engage the right audience, and target your website more effectively. In fact, Why Your Website Doesn't Work is much more than a book: it's a complete website improvement toolkit, to help you make your business more successful.
With this book in your hands, you'll learn:
- How to assess your website with the Website Effectiveness Assessment tool
- What you need to focus on to improve your site
- How to find and engage the right audience
- How to create highly focused product descriptions that sell
If you have a website that empties your bank account instead of filling your calendar, Why Your Website Doesn't Work is for you.
-- 'This innovative, solid, and reliable approach has given us a more visible and flexible website. Our website clearly states who we want to be and how we want to position ourselves.' Paul ter Wal Founder and CEO, Team ANDARE
