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Why They Don't Buy

Why They Don't Buy How to Create an Online Customer Experience That Works

Hardback (30 Oct 2001)

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Publisher's Synopsis

This is the science of the online shopping experience. Why They Don't Buy delivers a practical programme for designing and building an online customer experience that will get your customers buying online, buying again and buying from you.

Book information

ISBN: 9780273656746
Publisher: Pearson Education
Imprint: Financial Times/Prentice Hall
Pub date:
DEWEY: 658.054678
DEWEY edition: 21
Language: English
Number of pages: 368
Weight: 827g
Height: 234mm
Width: 156mm
Spine width: 32mm