Publisher's Synopsis
Welcome to "Why Should a Company's Internal Marketing Hire a Strategic Communication Auditor?" . If you are here, you probably already understand that internal communication is one of the fundamental pillars for the success of any organization. Whether you are a business leader, a Human Resources manager or a communications professional, this book was designed and structured to facilitate your journey towards excellence in communication management within your company.
In this essential guide, you'll find practical, up-to-date insight into how a strategic internal communications audit can transform the way your organization operates. Here, we speak directly to you-the professional seeking to improve organizational culture, increase employee engagement, and ensure that every strategy aligns with your company's goals. This isn't just another book on corporate communications; it's an invitation to rethink processes, adopt new approaches, and implement actions that truly make a difference. Internal communication, when well managed, goes far beyond the transmission of information. It connects people, reinforces values and creates the foundation for a solid corporate culture. But to achieve these results, it is necessary to look beyond the obvious. It is necessary to recognize flaws, identify opportunities and build a clear and objective plan. And this is exactly where strategic auditing comes into play: a detailed, impartial and profoundly transformative process that can leverage your company to new heights. WHY DO YOU NEED THIS BOOK? Because the days when "just doing it" was enough are long gone. In today's fast-paced, employee-driven landscape, companies that don't prioritize internal communications risk falling behind. Hiring a strategic communications auditor is more than a smart decision-it's a crucial step for anyone who wants to lead with vision and consistency. By the end of this book, I hope you will not only be inspired, but also prepared to begin a true transformation within your company. As you complete each chapter, you will be invited to reflect and move forward until you reach a complete understanding of how to revolutionize your internal communications. Yours sincerely Reginaldo Osnildo
