Publisher's Synopsis
Data doesn't speak for itself - it needs a translator. And that translator is you.
What the Data Doesn't Tell You is a modern, straight-to-the-point guide on how to turn analytics into decisions, dashboards into narratives, and reports into real impact. Written for professionals who live surrounded by numbers - but know that numbers alone do not convince anyone - this book brings together storytelling techniques, narrative structure, data visualization and persuasion for those who want to influence with intelligence.With accessible language and real-world examples, you will learn how to:
- Build narratives with data that engage and convince
- Adapt your message to strategic audiences
- Use visual techniques and ready-made templates for everyday use
- Measure the impact of your communication with data
- Develop a storytelling culture in your team or company If you already know how to analyze, now it's time to learn how to communicate with power. This book is the turning point to transform you from an analyst into a decision-maker.
