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What Were They Thinking?

What Were They Thinking? Marketing Lessons I've Learned from Over 80,000 New-Product Innovations and Idiocies

1st Edition

Book (01 Nov 1998)

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Publisher's Synopsis

For 30 years, McMath has been assembling a treasure trove of new product sizzlers and fizzlers. By recognising others' mistakes, anyone involved in bringing a new product into the marketplace will have a greater chance of success.

Book information

ISBN: 9780812929508
Publisher: Times Business
Imprint: Times Business
Pub date:
Edition: 1st Edition
DEWEY: 658.802
DEWEY edition: 21
Language: English
Number of pages: 240
Weight: 408g
Height: 215mm
Width: 146mm
Spine width: 19mm