Publisher's Synopsis
In What Matters Most, Jeffrey Hollender provides a hard-nosed, pragmatic primer on how to transform any organisation into an environmentally and socially responsible enterprise, while simultaneously achieving exceptional long-term financial performance. By presenting a broad-ranging analysis of corporate social responsibility (CSR) in pioneering firms such as Ben & Jerry's, Nike, Ford, Sony and Nestl-, Hollender demonstrates that adopting a CSR framework is the most effective means of managing corporate reputation, risk and cost-control in the relentless drive for sustainable growth.'Jeffrey Hollender has been a leading pioneer in the world of environmentally proactive business for over 15 years. He has shown that doing the right thing does pay off both in terms of building a brand that generates great customer loyalty and a business that has consistently generated superior growth.'Ben Cohen, co-founder, Ben & Jerry's
