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What Is Retailing?

What Is Retailing?

Paperback (01 May 2011)

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Publisher's Synopsis

Covering real world examples of what retailing is and understanding the retail environment. It introduces the principles of store management. The topics covered are:Work Definitions of RetailingConcepts of Customer ValueExternal Forces affecting retailersôActorsö in the retail environmentStyles of retailingBasic elements of a retail operation

Book information

ISBN: 9781780073101
Publisher: The Open University
Imprint: OU Worldwide products, 2008 to date
Pub date:
Language: English
Number of pages: 88
Weight: 306g
Height: 296mm
Width: 210mm
Spine width: 6mm