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What Is Brand Equity, Anyway? Selected Papers on Brands and Advertising
Paperback (08 Apr 2002)
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Book information
| ISBN: | 9781841161099 |
| Publisher: | World Advertising Research Center |
| Imprint: | World Advertising Research Center |
| Pub date: | 08 Apr 2002 |
| DEWEY: | 658.827 |
| DEWEY edition: | 21 |
| Number of pages: | 148 |
| Weight: | -1g |
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