Publisher's Synopsis
This book explores Asia's unique role as a global wellness destination, blending ancient healing practices like Ayurveda, traditional Chinese medicine, and yoga with cutting-edge wellness trends. With in-depth analysis of key destinations including India, Thailand, South Korea, and China, the book offers insights into the motivations driving wellness travellers, sustainable destination strategies, and the evolving demand for holistic well-being. From spiritual retreats to modern wellness hubs, it examines how Asia's cultural heritage and natural landscapes are shaping the future of this fast-growing tourism sector. Whether you're a scholar, industry professional, or wellness enthusiast, this book provides valuable case studies and research on how Asian countries are adapting their wellness offerings to meet the needs of a global audience. Engage with expert perspectives on post-pandemic recovery strategies, cultural preservation, and the balance between tradition and innovation in wellness tourism. This essential resource connects global trends with regional practices, offering a captivating exploration of wellness tourism across one of the world's most vibrant regions.
