Publisher's Synopsis
To get the right answers, ask the right questions
Planning a website for your business? Get it right, right from the start! George Plumley knows just what you need to consider to create and maintain a site that achieves your goals. He´ll be your virtual coach, to make sure you create the best site possible.
What should our site look like?
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How wide and tall should it be?
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Are we effectively using images?
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Will our site work on mobile browsers?
How will we make our users happy?
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Should we use popups?
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How do we make our links user-friendly?
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Will our content be easily accessible?
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How can we protect our users´ information?
Do we have a marketing plan?
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Are we integrating our site with social media?
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How do we get other sites to link to ours?
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What free online advertising methods can we use?
...And the number one question-
Why are we building a website in the first place?
