Publisher's Synopsis
If you're thinking of making the Internet a part of your business strategy, how do you know what works? Find out in this work where the people who build today's most successful business sites talk about how they got started and became the success they are today on the Internet. In addition to providing a blueprint for using the Web as a new marketplace, the work provides a resource for accomplishing traditional sales and marketing functions, and for creating a communications vehicle for customers as well as employees.;This book should be of interest to middle to top management as well as Webmasters and anyone involved in Internet strategic planning and design.
