Publisher's Synopsis
Claim your space in the online marketplace!
Develop a plan, build a marketing–effective site, and create word–of–Web campaigns
Launching a Web site for your product or service does not automatically ensure sales success. This book provides the know–how for creating a solid Web marketing plan, including how to build a site that draws and keeps visitors. Then add proven strategies like search engine optimization and link campaigns, and measure your results. Successful Web marketing techniques — all within your budget
Discover how to
- Make your site search engine friendly
- Close a sale on your site
- Drive traffic to your site
- Create an online marketing plan
- Take advantage of guerilla marketing
- Maximize your marketing dollars
