Publisher's Synopsis
Webcasting is broadcasting to a networked group of people via the Internet. This book is a primer for Web developers, ISPs, Web hosting services, and traditional broadcasters who want to develop their own webcasting abilities. With a focus on the production aspects of webcasting, it offers information on the current capabilities and limitations of Internet broadcast, outlines the different forms of webcasting (such as real-time chat, audio webcasts, and video webcasts), details the hardware and software needed to support webcasts, and reviews case studies of existing webcasting services. In addition, the book explores the role of multicasting and the future consolidation of broadcast and Internet services into a single medium. Publicity, event guides, and evaluating the impact of a webcast are also discussed
