Publisher's Synopsis
All the tools, templates, and know–how you need to create your own online catalog quickly, easily, and cheaply
If you′re an entrepreneur who′s ready to set up shop, a mail–order business ready to launch into cyberspace, or a business that is ready to communicate directly with the Web marketplace, this book shows you how. You′ll also learn how to promote, inform, market, and offer customer support online. If you want to set up a Web catalog for your internal company network, this book is an essential resource.
Online marketing experts Cliff Allen and Deborah Kania answer all of your questions as they walk you through every step of the planning, design, and implementation process. Along the way, they provide valuable advice and guidance on:
∗ catalog design and formats
∗ order fulfillment
∗ multimedia applications
∗ promotion
∗ Web server software
∗ marketing
∗ online transactions
∗ customer support online.
You′ll also find out about many valuable online resources and great Web catalogs that will be a source of ideas and inspiration. Plus, you get an incredible software package that includes everything you need to put together a professional Web catalog.
The CD–ROM includes:
∗ HTML templates for three different types of catalogs: beginner, intermediate, and advanced
∗ 50 sets of high–quality art that will make it look like you spent a fortune on graphics
∗ GuestTrack Light commercial software that automatically registers and tracks every customer who visits your Web site
∗ GT/Catalog Light commercial software that makes linking your Web site to a database easier than ever.
