Publisher's Synopsis
Welcome, recruits, to the ultimate online challenge!
You′re in basic training for the battle of your life. Your mission is to keep your company alive and to help it move forward quickly in unfamiliar territory. You must master the tools and techniques needed to serve customers and beat the competition in the strange and potentially hostile online business environment. You′re a soldier–– but you′re not in the army. You need Web Business Boot camp.
This no–nonsense, tip–driven guide targets key activities that anyone can perform to truly achieve online business success. Internet marketing pioneer Richard Seltzer gets managers out of the boardroom and into the trenches for crucial hands–on Web experience –– which provides insight into how to win on the e–commerce battlefield. He also helps entrepreneurs develop a viable business model without depending on high–priced design services and consultants, as well as gives tech–oriented professionals a broad business perspective for tackling new online responsibilities.
Tired of paying top dollar for "experts" to manage your Internet initiatives and receiving little in return? Seltzer drills you in the skills you′ll need to single–handedly:
∗ Identify the online opportunities that will help you grow your business
∗ Set goals, coordinate activities, and monitor progress effectively
∗ Attract targeted traffic to a Web site at minimal cost
∗ Stay afloat during market downturns and without venture capital
∗ Get the confidence to tell technical experts what you need and why
If you want business results from your Web site without breaking the bank, all you need is a computer, an Internet connection, and Web Business Boot camp.
