Web 2.0 for Business

Harness the power of Web 2.0 for your business.

Web 2.0 applications blogs, wikis, and social networking sites like Facebook and Twitter facilitate connections and interactions between individuals and groups in ways that were unimaginable just a few years ago. Not just for fun, Web 2.0 is a seriously crucial tool for any businessperson wanting to prosper in today s and tomorrow s world.

Web 2.0 for Business inducts business professionals into the inner workings of today s hottest Web 2.0 applications. With this book, you will:

• Explore the underlying concepts and business applications of these new tools
• Delve into blogs, wikis, social networking, and more
• Engage in challenging projects that turn concepts into action
• Gain real–world perspective on the material through fascinating case studies
• Understand how each application can work for you on the job

The first book of its kind to look at social media from a business manager s perspective, Web 2.0 for Business empowers you to turn the most popular sites and applications of today s Web into a powerful lever for business advantage.