Publisher's Synopsis
Web 2.0 is here today and yet its vast, disruptive impact is just beginning. More than just the latest technology buzzword, it's a transformative force that's propelling companies across all industries towards a new way of doing business characterized by user participation, openness, and network effects. What does Web 2.0 mean to your company and products? What are the risks and opportunities? What are the proven strategies for successfully capitalizing on these changes.Gilbert Grieco Web 2.0 Principles and Best Practices lays out the answers the why, what, who, and how of Web 2.0. It's an indispensable guide for technology decision-makers executives, product strategists, entrepreneurs, and thought leaders who are ready to compete and prosper in today's Web 2.0 world.
