Publisher's Synopsis
Companies focus on maximizing short-term shareholder value, but that approach causes frequent economic crises that damage society.
Economist Heinrich Anker argues that we should be working toward coevolution--or being of service to each other--which would promote growth for customers, employees, businesses, and society.
One way companies can do this is by focusing on shared value, which is a concept that would give them a competitive advantage by linking business activities with a service to society. The Value Balance in Business(TM) approach is a way for firms of all sizes and ownership structures to succeed. Learn how the approach works, and get proven strategies to help employees find more meaning in their everyday work.
By restoring the spiritual dimension to economics and everyday business, you'll be taking an important step into not just making business more profitable, but it will make a difference.
Embark on a road that leads to lasting prosperity for businesses, employees, and customers by creating shared value and becoming Wealthier Together.
