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Was There a Pepsi Generation Before Pepsi Discovered It? Youth-Based Segmentation in Marketing
Book (01 Jan 2001)
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Book information
| ISBN: | 9780844234564 |
| Publisher: | American Marketing Association |
| Imprint: | American Marketing Association |
| Pub date: | 01 Jan 2001 |
| DEWEY: | 658.8348 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 144 |
| Weight: | 475g |
| Height: | 235mm |
| Width: | 155mm |
| Spine width: | 17mm |
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