Publisher's Synopsis
WANT TO INFORM INFLUENCE AND ENTERTAIN LIKE A PRO? summarizes Fromstein's experience as an executive speechwriter, college professor, a competitive Toastmaster and a business workshop facilitator. This easy-to-follow, practical guide is designed to help you: - Engage upper management long enough for them to warm to the merits of your process innovation or cost saving idea.- Avoid suffocating the audience's interest with inane, lacklustre loquaciousness.- Have the last word in an argument about who comes first in your office relationships (don't try this at home).BONUS MATERIAL: HOW TO ADD HUMOR TO EVERYTHINGFromstein co-authored this section of the book with stand-up comic Michael Nemiroff. The Bonus Material is intended to be read by anyone who has ever given a sales report, market review, technical summary or conference presentation and found that his or her audience was fast asleep, in a coma or dead. Fromstein and Nemiroff show you how to use humor appropriately to engage your business audience. In addition to many examples sprinkled throughout the text, there are a number of actual speech scripts in the Putting Theory Into Practice section.
