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Visual Communication Theory and Research: A Mass Communication Perspective

Visual Communication Theory and Research: A Mass Communication Perspective

First edition: May 2014

Hardback (01 May 2014)

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Publisher's Synopsis

In today's multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.

About the Publisher

Palgrave Macmillan

From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.

Book information

ISBN: 9781137362148
Publisher: Palgrave Macmillan US
Imprint: Palgrave Macmillan
Pub date:
Edition: First edition: May 2014
DEWEY: 302.2072
DEWEY edition: 23
Language: English
Number of pages: 190
Weight: 368g
Height: 223mm
Width: 141mm
Spine width: 17mm