Publisher's Synopsis
Unraveling a decade of corporate video and interactive media production for some of the world's largest companies, Steve White reveals the sometimes strange, often funny, and always demanding job of corporate screenwriter. VisionFactory: Adventures in Corporate Screenwriting is packed with real-world examples of produced scripts and stories of the talented teams that brought them to the screen. From the client meeting to the final master, this look at "The other Hollywood" is a valuable resource for anyone looking to breaking into corporate production or or expand their screenwriting skillset. From the book: "This book is about exploring these possibilities through actual practical examples of scripts and the productions that were created from them. The text will be heavy on the script side. I'm choosing this approach because I don't know of many resources that use actually produced corporate scripts to help teach a practical approach to production. I also am choosing this route because I don't consider myself to be necessarily an expert writer or an expert producer. But what I am capable of doing is showing the real world examples of projects that I created or helped to create and share some insights on what went well and what didn't. Hopefully the fact that all of the examples in the book are works that were created for paying clients will give you a nice road map on how you might go about creating similar work. Perhaps you'll learn some things to avoid along the way as well. What I am hoping to create with this project is the kind of resource that would have helped me when I was starting out as a corporate producer. If I succeed, then this will act as a primer for a variety of professional situations and different types of productions that you might find as a corporate producer. It might help you avoid "making it up as you go," which was the norm for the beginning of my career. I also hope to shed some light on the process involved in creating a video from the first client contact, to the delivery of a finished master. After producing for many years I realize that the act of creation involves several important things. Among these there are three essential elements that come to mind: art, craft and finesse. Art refers to creating something new, unique, and engaging. Craft refers to the methodologies that allow you to create with quality and efficiency. And finesse refers to the art and craft of dealing with people while doing the other two. Each element is crucial to producing a successful piece of media."
