Publisher's Synopsis
The video library features 20 exciting segments for this edition. All segments are available online (www.prenhall.com/kotlervideo), on VHS (ISBN: 0-13-239012-4), and on DVD (ISBN: 0-13-239011-6 ). Some companies include: Dunkin Donuts, Wild Planet, Procter and Gamble, Accenture, and Harley-Davidson.