Publisher's Synopsis
Global Business Strategies analyzes the need for effective cross cultural communication when businesses are going into strategic alliance globally. A sense of balance amongst the pressures for global amalgamation and local sensitivity is vital for success. International business perceives the biosphere as one market while focusing on inspiring a global culture that involves everyone within the company. Before beginning a project, economic risk has to be well-thought-out to decide whether probable risks offset the benefits. Cultural differences based on beliefs and practices can affect business transactions with other countries. Examples of business meeting communication in some countries are explored as well.
