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Valuepack:Marketing Strategy and Competitive Positioning/Marketing in Practise Case Studies DVD for Pack:Volume 1/ Companion Website With Gradetracker Student Access Card:Brassington, Principles of Marketing

Valuepack:Marketing Strategy and Competitive Positioning/Marketing in Practise Case Studies DVD for Pack:Volume 1/ Companion Website With Gradetracker Student Access Card:Brassington, Principles of Marketing

Paperback (18 Aug 2006)

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    Publisher's Synopsis

    Deals with the process of developing and implementing a marketing strategy. This third edition focuses on competitive positioning at the heart of marketing strategy and includes discussion of the processes used in marketing to achieve competitive advantage.

    Book information

    ISBN: 9781405853811
    Publisher: Pearson Education
    Imprint: Financial Times/Prentice Hall
    Pub date:
    Weight: 1140g
    Height: 233mm
    Width: 171mm
    Spine width: 36mm

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