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Valuepack:Innovation Management and New Product Development With Brand Management: A Theoretical and Practical Approach

Valuepack:Innovation Management and New Product Development With Brand Management: A Theoretical and Practical Approach

Paperback (03 Aug 2006)

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Book information

ISBN: 9781405853286
Publisher: Pearson Education
Imprint: Financial Times/Prentice Hall
Pub date:
Language: English
Weight: 1520g
Height: 248mm
Width: 190mm
Spine width: 50mm