Paperback (03 Aug 2006)
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Out of stock
Provides marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
| ISBN: | 9781405853422 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times/Prentice Hall |
| Pub date: | 03 Aug 2006 |
| Weight: | 3402g |
| Height: | 284mm |
| Width: | 221mm |
| Spine width: | 62mm |
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