Paperback (20 Apr 2006)
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Explores the process of understanding, creating and delivering value to targeted business markets and customers. This work provides an analytical framework for assessing customer value and a set of processes for translating knowledge of value into actionable marketing strategies and programs.
| ISBN: | 9781405839334 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 20 Apr 2006 |
| Weight: | 726g |
| Height: | 236mm |
| Width: | 181mm |
| Spine width: | 20mm |
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