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Valuepack: Basic Marketing Research With SPSS 13.0 Student CD:(International Edition) With Essentials of Marketing Research

Valuepack: Basic Marketing Research With SPSS 13.0 Student CD:(International Edition) With Essentials of Marketing Research

Paperback (10 Nov 2005)

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    Publisher's Synopsis

    This Valuepack consists of Essentials of Marketing Research, 4/e by Proctor (ISBN: 9780273694946) and Basic Marketing Research: A Decision- Making Approach with SPSS 13.0 Student CD: International Edition, 2/e by Malhotra/Peterson (ISBN: 9780132003278)

    Book information

    ISBN: 9781405836661
    Publisher: Pearson Education
    Imprint: Financial Times/Prentice Hall
    Pub date:
    Weight: 2540g
    Height: 274mm
    Width: 210mm
    Spine width: 58mm

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